Y Combinator backed, Approval AI is transforming the mortgage process from a frustrating, time-consuming experience into a simple, transparent, and efficient journey. Their mission is to empower homebuyers with AI technology that gives them the same advantages as industry insiders without the hassle.

We collaborated closely with founders CEO Arjun Lalwani and CTO Helly Shah to craft a comprehensive branding system, visual language, website, UI, and illustration style that communicates friendliness, trust, and attention to design detail. The overall brand feels minimal, approachable, light, and accessible, reflecting both the company’s technology and its commitment to making the home buying experience easier for everyone.