Designing the brand and website for Athelas - a hypergrowth healthcare company now valued at $6B. Athelas is redefining the healthcare stack with a modern, AI-powered EHR and practice management suite. They needed a brand and website that matched the ambition and precision of their product, one that would stand out in a traditionally conservative space.

At Bijlee Studios, we crafted a brand anchored in a design language that is powerful, intelligent, and scientific. Expressive neons showcase the optimism, and modernity of what Athelas is building. Geometric forms, inspired by classic modernist design, create movement and energy. Graphic lines give a scientific, rigorous, and organized polish to the brand. This language carries through to all touch points, including product videos, in-app experiences and OOH.

Athelas is backed by General Catalyst, Sequioa, Nvidia, 8VC, YC and more.